Bruce Ettinger

Bruce has spent decades building novel solutions that help everyday people conquer healthcare and financial challenges. He created Spence after realizing millions of Americans have been missing out on HSA benefits they’re entitled to. He saw a big opportunity to restore fairness through innovative technology and a uniquely win-win business model.

Before founding Spence, Bruce led the growth strategy that drove the Midwest Center for Stress to over $500M in revenue with the #1 non-pharmaceutical treatment for anxiety and depression. He also founded and successfully exited Save.com, growing it into the globe's most popular online couponing site.

In a unique twist for a healthcare and finance leader, Bruce has also gained notable recognition in entertainment. He co-produced ABC’s multi-Emmy nominated “Life Goes On“ — the first-ever TV show to feature a disabled person as a series regular. He received an Academy Award nomination for the documentary film “Traveling Hopefully.”

He’s a Johns Hopkins alumnus and lives with his family in Los Angeles, CA, where Spence is based.