Summary

Online survey research generates critical statistics that inform employee benefits policy and market decisions. In fact, the online survey software market is rapidly growing. As such, benefits and financial services providers are challenged to stay current in their review of survey research processes. Doing so ensures an accurate representation of taste and preferences across diverse markets. This featured report from the EBRI Diversity, Equity, and Inclusion (DEI) Council explores online survey considerations for inclusion and considerations, which are both general for all survey methodologies and specific to the field of employee benefits.