Judy Herbst

Judy Herbst is the Executive Director & CEO of Savvy Ladies®, a national nonprofit dedicated to empowering women through free financial education and one-on-one guidance. A brand and marketing strategist turned nonprofit leader, Judy brings deep expertise in consumer marketing, storytelling, and growth strategy to mission-driven leadership. She oversees strategy, operations, partnerships, and fundraising, positioning Savvy Ladies for sustainable national expansion.

Under her leadership, the organization has scaled revenue from $225,000 to more than $700,000 and is on track to surpass $1 million, while expanding its reach to connect 200+ women each month with pro bono financial professionals through its Free Financial Helpline.

Judy’s background spans public relations, communications, and business development across premium, heritage, and high-growth brands. She now applies the same disciplined brand-building and relational marketing strategies, rooted in education, authenticity, and community, to drive nonprofit impact and financial confidence for women nationwide.

In 2025, Judy earned the Accredited Behavioral Finance Professional™ (ABFP®) designation, integrating behavioral finance principles into program design, client engagement, and organizational strategy to deepen outcomes and strengthen financial decision-making.